Exploring on the Lecture Brand Building in Public Libraries——Taking the"Yuezhou Rostrum"of Shaoxing Library as an Example
The brand building is an important measure to build image and enhance lecture serv-ice in public libraries.After 2000,as the lecture work has gradually become the core business of public libraries,many public libraries have started to build lecture brand.In 2005,driven by the strategy of building a learning city,the"Yuezhou Rostrum"of Shaoxing Library has e-merged.Through continuous shaping,the"Yuezhou Rostrum"has become an important platform for Shaoxing Library to play the role of social education,and gradually,its brand image was deeply rooted in people's mind.This article reviews the development process of"Yuezhou Rostrum",summarizes the practical experience and difficulties of public library lec-ture brand building,and proposes future development strategies for public library lecture brand building,so as to provide reference for public library lecture brand building.
Public LibrariesLecture Brand BuildingShaoxing LibraryYuezhou Rostrum
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