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基于Kano模型的高校智慧图书馆服务需求分析与策略提升

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文章以Kano模型为分析方法,探讨高校智慧图书馆服务项目的需求属性.结合LibQUAL模型,运用问卷调研和专家访谈法来确定适用于本研究的十个服务需求评测项目;使用Kano模型分析法、Better-Worse满意度指数分析法将影响服务需求的各个项目分别划分到必备、期望、魅力、无差异这四种属性中.基于这四种属性的特点,结合服务项目本身制定服务质量提升策略,旨在从服务需求角度来提高用户满意度,提升图书馆整体服务质量.
Demand Analysis and Strategy Enhancement of Smart Library Services in Universities Based on Kano Model
This article uses the Kano model as an analysis method to explore the demand attrib-utes of university smart library service projects.Using the LibQUAL model,questionnaire surveys and expert interviews,ten service demand evaluation projects suitable for this study were determined.By combining the Kano model analysis method and the Better-Worse satis-faction index analysis method,the various projects that affect service demand are divided into four attributes:necessity,expectation,charm and indifference.Based on these four attribute characteristics and combined with the service project itself,a service quality improvement strategy is formulated,aiming to improve user satisfaction from the perspective of service de-mand and improve the overall service quality of the library.

Kano ModelSmart LibraryService QualityUser Satisfaction

汪悦、杨杰

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浙江工商大学杭州商学院图书馆 浙江杭州 311508

Kano模型 智慧图书馆 服务质量 用户满意度

浙江省教育厅科研项目

Y202351068

2024

河北科技图苑
河北省高等学校图书情报工作委员会

河北科技图苑

影响因子:0.463
ISSN:1006-9925
年,卷(期):2024.37(4)