Research on motivations of tourists in Napahai nature reserve
This article did research on tourists' motivation of Napahai Nature Reserve. All the motivations were sorted by their importances and by cross analysis. The results showed that there was no difference on the motivations of tourists from different places or in different age. Factor analysis classified 12 motivation factors into 3 types: nature experiencing, outdoor entertainment and knowledge exploration. Multiple linear regression analysis results showed tourists motivations affected their satisfaction to some extent. The questionnaire survey found that satisfaction was greatly related to environmental conditions, facilities and interpretation system. In the end, some personalized suggestions are provided to improve tourists satisfaction and better Napahai Nature Reserve's experiencing level.
NETL
NSTL
万方数据
维普
