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数字生态系统发展背景下平台企业跨市场竞争行为的规制研究

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数字生态系统发展下,杠杆理论的适用和分析具有局限性,平台企业跨市场竞争行为的合法性难以判断.欧盟新出台的《数字市场法》同杠杆理论存在内在关联,其在认定守门人和设置禁令时明确将企业的跨市场行为因素纳入考量.新法改造了杠杆理论的不合理设计,契合我国企业在数字时代下的行为特点和规制需要.在欠缺规制经验的情况下,我国亟需仿照欧盟模式将规制办法本土化.一方面,我国可以在确立平台分类分级制度的基础上审慎引入类似守门人的主体概念,从事前视角阻止企业跨市场滥用优势力量;另一方面,我国需放松对此类行为的竞争效果证明要求,并将分析单位延伸至跨市场的生态系统,以综合考虑企业行为带来的竞争影响.
Research on the Regulation of Cross-Market Competition among Platform Enterprises under the Development of a Digital Ecosystem
With the development of the digital ecosystem,the application of leverage theory has limitations.Thus,it is difficult to judge the legitimacy of platform enterprises'cross-market competition behavior.Digital Market Act,newly issued by the European Union,is intrinsically related to the leverage theory.The Act clearly considers enterprises'cross-market behavior when identifying gatekeepers and setting bans.Meanwhile,the Act transforms the unreasonable design of leverage theory,which is more in line with the behavior characteristics and regulatory needs of Chinese enterprises in the digital age.In the absence of regulatory experience,China needs to imitate the European Union model and localize regulatory measures.On the one hand,on the basis of establishing the platform classification and grading system,China can prudently introduce the concept of regulatory subject similar to gatekeeper,so as to prevent enterprises from abusing dominant power across the market by pre-engaging.On the other hand,China needs to loosen the requirements for proving the competitive effects of such actions,and extend the analysis unit to the cross-market ecosystem,so as to comprehensively consider the competitive impact brought by corporate behaviors.

leverage theorydigital ecosystemparamount significance for competition across marketsplatform supervision

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武汉大学 法学院,湖北 武汉 430072

杠杆理论 数字生态系统 显著跨市场竞争影响 平台监管

2025

湖北师范大学学报(哲学社会科学版)
湖北师范学院

湖北师范大学学报(哲学社会科学版)

影响因子:0.177
ISSN:2096-3130
年,卷(期):2025.45(1)