Research on the Development of Undergraduate Education in Digital Media Technology in China:Textual Analysis Based on Admission Brochures from 235 Universities
With the development of information technology and the flourishing of the digital culture industry,the demand for specialized talents continues to rise.China's undergraduate education in digital media technology has been established for over 20 years,garnering significant attention.Through investigation and textual analysis,this study finds that the development of the digital media technology major in China has entered a stable period,with balanced regional distribution and a pyramid structure of training institutions.In terms of talent cultivation goals,an application-oriented and interdisciplinary approach has been established,focusing on the entire process of media services.This has led to diversified and market-oriented career paths and the honing of core competencies emphasizing quality and solid foundations.In the talent cultivation path,a dual-track course system integrating art and technology has been created,which is becoming increasingly comprehensive.A curriculum teaching philosophy that combines theoretical guidance and practical reinforcement has been developed.Based on the current status and trends,this study proposes an integrated training loop to develop core competencies in talent by seizing the pulse of the times and market,integrating cross-disciplinary and innovative approaches,and collaborating with various societal institutions.
digital media technologyundergraduate majortalent cultivationcurrent status
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