Optimization of the Collaborative Communication Effect of the Integrated Media Matrix from the Perspective of Enhancing Media Trustworthiness
Mastering public opinion dominance and widely consolidating social consensus under the conditions of informatization is an inevitable requirement for consolidating and strengthening mainstream ideology and culture.In the integrated media matrix,each media bears different publicity requirements and needs to combine its own advantages to exert varying influence and effectiveness,in order to promote a positive and correct attitude towards communication and achieve complementary advantages.The communication effect of the integrated media matrix should be focused on the in-depth creation and development of reported content to provide true,objective,yet broad and thick public opinion guidance.It is necessary to leverage the integrated advantages of the integrated media matrix in communication,including content production,product form,and channel ownership,so as to enhance the width and depth of reporting and create diverse styles.It is also necessary to continuously strengthen the top-level design of publicity work and enhance the communication of the integrated media matrix;to strengthen the cultivation of composite talents and enhance the influence of the integrated media matrix;to master public opinion dominance in society and enhance the guidance of the integrated media matrix;and to optimize the immersive experience for the audience and enhance the credibility of the integrated media matrix.
media trustworthinessintegrated media matrixpublic opinion dominancesocial consensusmainstream ideology and culture
万方数据
维普
