Effect of Social Support on Participation Satisfaction in Outdoor Hiking Tourism:Analy-sis of Multiple Mediating Effects Based on Emotional Experience
Ab stract:Based on the main effect model of social support,a questionnaire survey was conducted on 650 outdoor hiking tourists with reference to the Social Support Scale,the Positive and Negative Emotions Scale,and the Participation Satisfaction Scale.Structural equation modeling was constructed to examine the four variables influence path of social support-positive emotional experience-negative emotional experience-participation satisfaction.The results found that there was a significant correlation between the two variables of outdoor hiking tourism social support,family and friends support,group support,positive emotional experience,and negative emotional experience.Outdoor hiking tourism social support,group support will positively and significantly affect positive emotional experience.Outdoor hiking tourism social support,group support will negatively and significantly affect the negative emotional experience.Outdoor hiking tourism social support,group support positively and significantly affects participation satisfaction.Outdoor hiking tourism positive\negative emotional experience partially mediates the relationship between social support and participation satisfaction.Outdoor hiking tourism positive\negative emotional experience partially mediates the relationship between group support and participation satisfaction.