首页|国家体育消费试点城市的建设经验与启示——以上海徐汇区和杨浦区为例

国家体育消费试点城市的建设经验与启示——以上海徐汇区和杨浦区为例

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运用文献资料法、案例分析等研究方法,以上海市徐汇区和杨浦区为例,分析其开展国家体育消费试点城市建设工作举措,梳理试点工作经验,总结出对其他国家体育消费试点城市的启发.上海市徐汇区和杨浦区开展国家体育消费试点城市的工作经验:部门协同推进机制创新,健全体育消费政策创新,探索"体育+"模式创新,数字赋能消费产品创新.对其他国家体育消费试点城市的启示:优化体育消费空间的布局,丰富体育消费业态的种类,加强体育消费环境的塑造,拓展体育消费数字化的空间,强化体育消费政策的引导.
Construction Experience and Enlightenment of National Sports Consumption Pilot City:A Case Study of Xuhui and Yangpu Districts in Shanghai
Using the method of literature,case analysis and other research methods,taking Xuhui District and Yangpu District of Shang-hai as examples,this paper analyzes their experience and enlightenment in carrying out the national sports consumption pilot work.Work experience of national sports consumption pilot cities in Xuhui District and Yangpu District of Shanghai:pay attention to the construction of sports consumption space,pay attention to the cultivation of sports consumption format,pay attention to the construction of sports con-sumption environment,pay attention to the application of sports consumption digitalization,pay attention to the role of sports consump-tion policy.Implication:Optimize the layout of sports consumption space,enrich the types of sports consumption formats,strengthen the shaping of sports consumption environment,expand the space of sports consumption digitalization,and strengthen the guidance of sports consumption policy.

sports industrysports consumptionsports consumption pilot city

周嘉祺、任波

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上海体育大学经济管理学院,上海 200438

体育产业 体育消费 体育消费试点城市

2024

湖北体育科技
湖北省体育科学研究所

湖北体育科技

影响因子:0.329
ISSN:1003-983X
年,卷(期):2024.43(5)