Research on Factors Influencing College Students'Willingness to Continuously Use Mo-bile Fitness Apps:Empirical Analysis Based on Structural Equation Modelling
Objective To select college students in J city as the survey object to investigate the influencing factors of users'willingness to use mobile fitness APP continuously.Methods A combination of PPS sampling,quota sampling and random sampling was used to sample different levels of colleges and students in J city.Results The positive correlation coefficient of expectation confirmation on sat-isfaction was the largest at 0.666,followed by the positive correlation coefficient of expectation confirmation on perceived usefulness at 0.614,the positive correlation coefficient of satisfaction on the willingness to continue to use at 0.520,and the positive correlation co-efficient of perceived usefulness on satisfaction at 0.329.Conclusion User satisfaction directly and positively affects the user's intention to continue to use the mobile fitness APP;expectation confirmation and perceived usefulness both directly and positively affect user satisfaction,and expectation confirmation positively affects perceived usefulness;service quality and perceived recreation positively af-fect expectation confirmation,and service quality positively affects perceived usefulness;perceived recreation,service quality,per-ceived usefulness,and expectation confirmation all indirectly affect users'willingness to continue using.Finally,countermeasures are proposed to enhance user satisfaction,strengthen expectation confirmation and perceived usefulness,and improve service quality and perceived entertainment.
university studentmobile fitness appintention to usestructural equation modelling
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