Beijing's"Double Olympics"Narrative and Discourse Communication Research
From 2008 to 2022,China successfully showcased its soft power to the world and enhanced its international discourse pow-er by hosting the 29th Summer Olympics and the 24th Winter Olympics.By using research methods such as literature review and inter-views,this study analyzes the narrative symbols,images,and scenes of the two Olympic Games,elaborates on the changes in China's discourse style over the past 14 years,and reveals the shortcomings of the"Double Olympics"discourse communication,such as in-sufficiently assertive discourse communication style,obstacles in discourse exchange,lack of discourse stars,and weak performance of international organizations'discourse.It is recommended to enhance China's international sports discourse power through measures such as strengthening sports discourse communication capabilities,promoting international sports cultural exchanges,and cultivating global sports discourse stars.
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