Digital technology has become a key resource in individual fitness practice.Based on the service-dominant logic,this paper uses qualitative research methods to explore how digital technology is embedded in fitness practice,which leads to the dual results of value co-creation and value co-de-struction.It is found that the embedding of digital technology significantly expands the boundary of fitness activities in time and space,and creates the value of fitness experience in multiple dimensions such as functionality,emotion and sociability.Digital technology has effectively promoted the creation of fitness experience value through mechanisms such as empowerment,connection and situational sha-ping.However,the compulsive pressure and exercise addiction brought by digital technology,infor-mation mismatch and behavior deviation,objective restriction and expectation deviation will destroy the value of fitness experience.On this basis,suggestions are made for online fitness service providers and fitness individuals to promote value co-creation and avoid value co-destruction.
关键词
数字技术/健身实践/价值共创/价值共毁/服务主导逻辑
Key words
digital technology/fitness practices/value co-creation/value co-destruction/service-dominant logic
维普
万方数据