The homogenization of folk sports tourism is a key factor restricting the sustainable devel-opment of folk sports and the diversification of the tourism industry.Through a review of the litera-ture,the homogenization of folk sports tourism is summarized as the similarity of product content and form,the convergence of audience demand and aesthetics,the simplification and similarity of product symbols,and the simplification of cultural experience.Further analysis shows that the capitalization of humanistic environment,the symbolization of tourism products and the homogenization of folk sports tourism image are the main reasons for the homogenization of folk sports tourism.The Delphi method is used to construct an evaluation system including 3 system layers,6 subsystem layers and 18 index layers to scientifically evaluate the homogenization level of folk sports tourism development.It aims to provide a basis for policy formulation and market optimization of folk sports tourism industry.
关键词
民俗体育旅游/同质化/评价体系/人文环境/产品符号/意象
Key words
folk sports tourism/homogenization/evaluation system/humanistic environment/prod-uct symbol/imagery
维普
万方数据