首页|基于ABTest的移动互联网项目管理研究

基于ABTest的移动互联网项目管理研究

扫码查看
移动互联网是近年来互联网技术领域的一个重要发展方向,伴随着智能手机和网络技术的快速发展,移动网民数量大幅增加,移动支付、移动社交、短视频等应用逐渐普及,带动了移动互联网产业的快速发展.但是在移动互联网的发展中,也会快速淘汰很多产品,这就对移动互联网公司提出了更高的要求,比如如何留住更多的用户,如何掌握好产品开发的方向,如何不断创新,是当下移动互联网领域急需解决的问题.文章通过分析ABTest的实现原理,并介绍其在移动互联网是如何应用和实现的,最后得出通过ABTest的实验结果分析,来帮助移动互联的产品经理做出更正确的决策,从而提升应用的市场竞争力,最终达到始终将产品的发展方向朝着更好的方向发展的目的.
Research on Mobile Internet Project Management Based on ABTest
Mobile internet has been an important development direction in the field of internet technology in recent years,With the rapid development of smartphones and network technolo-gy,the number of mobile internet users has significantly increased,and applications such as mo-bile payment,mobile social networking,and short video have gradually become popular,driving the rapid development of the mobile internet industry.However,in the development of mobile internet,many products will also be rapidly phased out,which puts forward higher requirements for mobile internet companies.For example,how to retain more users,how to grasp the direction of product development,and how to continuously innovate are urgent issues in the current mobile in-ternet field.The article analyzes the implementation principle of ABTest and introduces how it is ap-plied and implemented on the mobile internet.Finally,it is concluded that through the analysis of the experimental results of ABTest,it can help product managers of mobile internet make more correct de-cisions,thereby enhancing the market competitiveness of the application,and ultimately achieving the goal of always developing the product in a better direction.

Mobile Software Project ManagementMobile InternetABTestProduct Develop-ment

胡美乐

展开 >

上海大学管理学院,上海 200444

移软件项目管理 移动互联网 ABTest 产品研发

2024

长江信息通信
湖北通信服务公司

长江信息通信

影响因子:0.338
ISSN:2096-9759
年,卷(期):2024.37(1)
  • 4