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构建电信运营商的3*3客户视图:一种综合分析方法

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随着电信行业的快速发展,电信运营商面临着日益激烈的市场竞争.为了更好地满足客户需求和提高服务质量,运营商迫切需要一种方法来全面了解其客户.该文提出了一种名为3*3客户视图的概念,旨在解决这个问题.3*3客户视图涵盖了连接、终端、应用和AI智能整合等维度,为运营商提供了有关客户偏好、行为和潜在价值的宝贵洞察.
Constructing the 3*3 customer view of telecom operators:a comprehen-sive analysis method
With the rapid development of telecom industry,telecom operators are facing increas-ingly fierce market competition.In order to better meet customer needs and improve service quality,operators urgently need a way to fully understand their customers.This research paper proposes a concept called the 3*3 customer view,which aims to solve this problem.The 3*3 customer view covers connectivity,endpoints,applications,and AI intelligence integration,pro-viding operators with valuable insights into customer preferences,behavior,and potential value.

Customer viewtelecom operatorconnection dimensionterminal dimensionappli-cation dimensionactive dimensionvalue dimensiontime dimensioncomprehensive analysis

程诚、戴胜林、刘恒智、占亚玲、辛悦

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中国电信股份有限公司安徽分公司,安徽合肥 230000

客户视图 电信运营商 连接维度 终端维度 应用维度 活跃维度 价值维度 时长维度 综合分析

2024

长江信息通信
湖北通信服务公司

长江信息通信

影响因子:0.338
ISSN:2096-9759
年,卷(期):2024.37(2)
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