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基于多源信息的商品详情页推荐方法

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现有的商品详情页内的商品推荐,通常会基于主商品的品牌、店铺、类目等信息推荐相似商品,同质化较为严重,且存在新商品冷启动困难.基于此,文章提出一种基于多源信息的商品详情页推荐方法,能够基于主商品的意图进行适度泛化,引入评论信息,强化与延伸用户的即时兴趣,不仅能缓解浏览过程中的疲劳度,还能缓解新商品冷启动困难的问题.通过对比实验,实验结果表明,所提方法的mAP值较高,NDCG有较明显提升,在推荐排序方面的性能较好,具有较好的推荐效果.
Product detail page recommendation method based on multi-source infor-mation
The product recommendations on existing product detail pages usually recommend similar products based on the brand,store,category,and other information of the main prod-uct.Homogenization is severe,and there are difficulties in cold starting new products.Based on this,this article proposes a product detail page recommendation method based on multi-source information,which can moderately generalize based on the intention of the main product,ex-tract features from comment information,strengthen and extend users'immediate interests,not only alleviate fatigue during browsing,but also alleviate the problem of difficult cold start of new products.Through comparative experiments,the experimental results show that the pro-posed method has a high mAP value and a higher NDCG.It performs well in recommendation ranking and has a good recommendation effect.

Personalized recommendationsE-commerce platformRecommended methodsMulti-source information

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天翼电子商务有限公司上海分公司,上海 200085

个性化推荐 电商平台 推荐方法 多源信息

2024

长江信息通信
湖北通信服务公司

长江信息通信

影响因子:0.338
ISSN:2096-9759
年,卷(期):2024.37(5)
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