Research on the Driving Factors of Business Model Innovation in Technology-based Startups from the Perspective of Value Reconstruction
With the rapid development of emerging information technologies,business model innova-tion has become an important way for technology-based startups seeking new competitive advantages.From the perspective of value reconstruction,this paper constructs a driving factor model of business model innovation in technology-based startups,and issues 336 questionnaires to carry out an empirical analysis of the model by using structural equation method.The results show that entrepreneurial net-work strength,user demand response degree and management cognition ability exert the most obvious promoting effects on the business model innovation in technology-based startups.The highly connect-ed resource network structure at the initial stage of entrepreneurship,the diversified needs of consum-ers and the cognitive level of managers are often the original driving forces of business model innova-tion.Although entrepreneurial learning,entrepreneurial spirit,enterprise strategic orientation,and industry competition intensity demonstrate the second positive incentive effect,enterprises can still ef-fectively promote their own business model innovation through benchmarking learning,disruptive in-novation,scientific layout,and multi-party competition.Consequently,in promoting business model innovation,technology-based startups should foster high-quality,multi-level entrepreneurial net-works,pinpoint user needs,deepen strategic mechanisms,and carry out collaborative innovation so as to promote enterprise development.
technology-based startupsvalue reconstructionbusiness model innovationdriving fac-tors
NETL
NSTL
万方数据
