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电力市场中电力营销开拓的主要问题及对策研究

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电力企业的重要手段就是电力营销,良好的电力营销就是为用户提供安全、可靠的服务.在早期的电力企业模式中,其属于垄断式的企业,在多数情况下,电力企业不需要寻找客户,而是客户需要寻找企业来为他们服务,在这种模式下的企业不存在竞争的压力,也就不需要营销手段.但随着电力企业的转变,发电方式的增多,使得电力企业面临着巨大的竞争,因此,电力营销手段在电力企业中也发展起来,电力企业通过电力营销的方式来提升其在电力市场核心竞争力,因此,电力营销的对策也成为企业不断探索和创新的问题.
Main Problems and Countermeasures in Power Marketing Development
power marketing is an important means for power enterprises to provide safe and reliable service.In the traditional monopolistic power enterprises,customers need to search power enterprises for service,so power enterprises have no competition pressure and thus do not need any marketing means.But with the change of power enterprises and increase of power generation modes,power companies are faced with enormous competition,so power marketing is developing in power enterprises,where power marketing means are demanded to improve their core competitiveness in electricity market.As a result,power marketing strategies are being explored and innovated in enterprises.

electricity marketpower marketingproblems and strategy

金晅俊、章丹妮、岑迪庆

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国网浙江慈溪市供电公司,浙江宁波315300

电力市场 电力营销 问题及对策

2014

华东电力
华东电力试验研究院有限公司

华东电力

CSTPCD
影响因子:0.551
ISSN:1001-9529
年,卷(期):2014.42(12)
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