Research on the Generation Logic and Adaptation Mechanism of Social Media Users'Fatigue Behavior
Along with the generalization of social media use and the intense collision of social pressure,the attractiveness of social media is gradually declining,the novelty of some users tends to dissipate,and emo-tional patterns such as fatigue,boredom or anxiety begin to emerge at the psychological level,and negative usage behaviors such as reduced usage,silent diving,blocking and even fleeing and quitting are presented from the behavioral perspective,and the phenomenon of social media fatigue has gradually become large-scale.Therefore,this paper takes social media fatigue as the research object,explores the performance characteristics of social media fatigue behavior,interprets the derivation mechanism of users'fatigue behav-ior from three dimensions of subject,platform and environment,and builds a linkage mechanism of individ-ual self-balance,platform service adaptation and users'digital literacy improvement,so as to provide feasi-ble ideas for promoting social media users'return and improving media loyalty and stickiness.
social mediasocial media fatiguenegative usage behaviorcontextual overlaponline social support
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