中国电视剧的"一带一路"国际传播纵论
International Communicationalong The Belt and Road(B&R)of TV Plays Made in China
张君 1袁士嗝 2安佳慧 2陈麦池2
作者信息
- 1. 安徽工业大学外国语学院,安徽 马鞍山 243032
- 2. 安徽工业大学商学院,安徽 马鞍山 243032
- 折叠
摘要
以我国电视剧在"一带一路"沿线国家的传播为主要研究方向,探究如何推动我国电视剧更好开展国际文化贸易和全球文化传播,增强文化影响力,如树立全球化运营营销理念、建立并完善监督评判机制、培养影视人才、寻找文化共同点、进行国际合作等国际传播对策策略.
Abstract
This paper takes the communication of Chinese TV plays in countries along the Belt and Road as the main research direction to explore how to promote the better communication of Chinese TV plays over-seas and enhance the cultural influence,such as establishing a global operational marketing concept,estab-lishing and improving supervision and evaluation mechanisms,cultivating film and television talents,see-king cultural commonalities,and engaging in international cooperation.
关键词
中国电视剧/"一带一路"/文化贸易/国际传播Key words
TV plays made in China/the Belt and Road(B&R)/cultural trade/international communi-cation引用本文复制引用
基金项目
安徽省社会科学规划青年项目(AHSKQ2020D13)
出版年
2024
NETL
NSTL
万方数据