The development of Internet technology and new media has broken the geographical and temporal constraints of traditional media in information dissemination,establishing a global platform for cultural co-creation and sharing.In the face of the aggressive promotion of Western digital cultural hegemony world-wide,China has integrated into the wave of the information technology revolution with an open attitude,comprehensively enhancing the strength of its digital culture,gradually influencing and reshaping the global cultural landscape.Digital culture going global has emerged as a new path for Chinese culture to break through Western digital cultural hegemony.To grasp new trends and actions in the wave of digital cultural development and weaken the status of Western digital cultural hegemony,it is essential to adhere to the cor-rect orientation for digital culture going global,promote the establishment of international digital trade rules,create an innovative and open system for digital trade,and enhance the global operational capabilities of enterprises going abroad.This will inject new vitality into telling China's stories well,showcasing China's image,and disseminating China's ideas.
关键词
数字霸权/数字文化/文化出海/对外传播
Key words
digital hegemony/digital culture/cultural export/external communication
维普
万方数据