The Current Status of Publishing House Live Streaming Sales Marketing Model——Take Tiktok Studio as Example
The traditional book industry has entered the live broadcast room,which is not only the publisher's initiative to expand the sales channels for book sales in the fast era,but also passively respond to the impact of poor sales of physical bookstores.At present,Tiktok has become an important channel for publishers to sell books online.Live streaming sales have become one of the most popular marketing models for publishing houses,but this marketing method of book live streaming sales also faces problems such as low industry barriers,vulgar live streaming content,and price wars that damage the market.How to sell books well without breaking the price has become a problem for publishers to sell online.It has become a top priority to seek the standardization and specialization of book live streaming marketing to ensure the sus-tainable innovation and development of publishing houses'live streaming sales.
sell goods through live streamingmode of selling goodsinfluencing factorspublishing mar-keting
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