Research on the Upgrading Path of Heilongjiang Ice and Snow Sports Tourism under the Background of the Asian Winter Games
The 2025 Asian Winter Games will provide new opportunities and impetus for the development of ice and snow sports tourism in Heilongjiang Province.Through literature,logical analysis and other research methods,combined with the background of the Asian Winter Games,this paper studies the upgrading path of ice and snow sports tourism in Heilongjiang Province,which is helpful to accelerate the development of regional ice and snow sports tourism and improve the overall quality of ice and snow sports tourism in China.It is concluded that the Asian Winter Games in 2025 provides an important driving force for the transformation and upgrading of ice and snow sports tourism industry,infrastructure construction,expansion of competitive advantages and transformation of government functions in Heilongjiang Province.The ice and snow sports tourism in Heilongjiang Province presents potential advantages such as geographical environment,human resources and cultural characteristics,but it also faces the practical dilemma of low integration of sports and tourism,urgent upgrading of infrastructure,insufficient regional competitive advantages and lack of vitality in commercial operation.Based on this,the ice and snow sports tourism in Heilongjiang Province should create a diversified consumption scene and promote the integrated development of sports and tourism;improve the level of supply services and improve infrastructure construction;create characteristic tourism products,expand the industrial competitive advantage;adhere to the government-led,and gradually enhance the vitality of the market.
Asian winter gamesHeilongjiang provinceIce and snow sports tourismUpgra-ding
万方数据
维普
