北京"双奥会"中的中国文化符号表达及外宣译写策略研究
A Study on the Chinese Cultural Symbols in Beijing Olympic and Paralympic Winter Games and their Translation Strategies for Intercultrual Public Pelations
冀倩 1方梅1
作者信息
- 1. 黄山学院 外国语学院,安徽 黄山 245041
- 折叠
摘要
2022 年北京冬奥会和冬残奥会上中国文化符号随处可见,主要有艺术形态、自然资源、生活方式、人文资源等四大类.北京"双奥会"上中国文化符号的特色词译写以异化为主,归化为辅,异化中有归化,归化中有异化,体现了二者的有机统一."双奥会"上中国文化符号的呈现及译写折射出自信开放的国家形象,也彰显出中国人真诚友善的可贵品质,为中国赢得了良好的国际声誉,提升了中国国际形象.
Abstract
At Beijing Olympic and Paralympic Winter Games 2022,Chinese cultural symbols were ubiquitous,mainly reflected in four aspects:Chinese art forms,Chinese natural resources,Chinese lifestyles and Chinese humanistic resources.The translation and writing of Chinese culture-specific words related to the two Olympic Games mainly adopt the strategy of foreignization,supplemented by domestication with the two interweaving with one another,reflecting their organic unity.The presentation of Chinese cultural symbols and the translation of Chinese cultural specific words during the Olympic Games reflect the confident,open-minded image of China,and Chinese people's sincerity and friendliness,which has helped China win a good international reputation and enhanced China's international image.
关键词
2022/年北京冬奥会/冬残奥会/中国文化符号/中国文化特色词Key words
Beijing Olympic Winter Games 2022/Paralympic Winter Games/Chinese cultural symbols/Chinese culture-specific words引用本文复制引用
基金项目
安徽省教育厅质量工程项目(2022jyxm1472)
黄山学院徽文化类重点项目(2022xhwh002)
安徽省人文社科重点项目(2022AH051944)
出版年
2024
NETL
NSTL
万方数据