A Study on the Chinese Cultural Symbols in Beijing Olympic and Paralympic Winter Games and their Translation Strategies for Intercultrual Public Pelations
At Beijing Olympic and Paralympic Winter Games 2022,Chinese cultural symbols were ubiquitous,mainly reflected in four aspects:Chinese art forms,Chinese natural resources,Chinese lifestyles and Chinese humanistic resources.The translation and writing of Chinese culture-specific words related to the two Olympic Games mainly adopt the strategy of foreignization,supplemented by domestication with the two interweaving with one another,reflecting their organic unity.The presentation of Chinese cultural symbols and the translation of Chinese cultural specific words during the Olympic Games reflect the confident,open-minded image of China,and Chinese people's sincerity and friendliness,which has helped China win a good international reputation and enhanced China's international image.
Beijing Olympic Winter Games 2022Paralympic Winter GamesChinese cultural symbolsChinese culture-specific words