Strategies for Constructing Discourse Power in Ideological and Political Education in Universities Based on Network Circle Groups
In the information age,online communities are an important virtual community space for college students.Based on multimedia technology,they carry the words,actions,and thoughts of college students.Therefore,ideological and political education in universities should achieve full coverage of online communities,guide student ideological growth,and shape student values by enhancing the dissemination validity of ideological and political discourse in these communities.The article conducts in-depth research on the discourse dissemination of ideological and political education in universities based on the network circle group.Based on the explanation of the interactive relationship between the network circle group and the discourse dissemination of ideological and political education,it analyzes the communication difficulties it faces and explores strategies for optimizing the communication mode.
network circle groupvirtual communitieshigher educationideological and political education
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