The Huizhou merchant culture originating from the Huizhou region of China has been deeply influenced by Confucianism,forming a cultural spirit of honesty and trustworthiness,emphasis on imperial examinations,education,and perseverance.The core of the market spirit of Huizhou merchants culture is their love for Confucianism,which includes the"Hui camel"quality advocated by Hu Shi.The benevolence,righteousness,and trustworthiness advocated by Confucianism have also become the creed of Huizhou merchants.The cultural market spirit of Huizhou merchants has also been constantly iterated,changed,and updated in the development process,incorporating content such as the Xin'an Painting School and Huizhou Opera in the Ming and Qing dynasties.In the new era,the market culture spirit of Huizhou merchants has also played a promoting role in the development of modern commerce.
Huizhou merchant culturespirit of marketiterationdevelopment of the times
维普
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