In the development process of the cultural tourism industry,tourism souvenirs play a role in stimulating consumption and promoting cultural awareness.Endowing tourism souvenirs with characteristics and promoting the steady development of the cultural tourism in-dustry have become issues that need to be explored in various regions.The integrated distil-lation of natural resources,historical culture,socio-economic,and distinctive design resources in Heilongjiang is the focal point of regionalized and distinctive design of tourism souvenirs.It is necessary to lead with objectives,market-oriented,region as the fulcrum,project as the carrier,integration as the driving force,collaboration as the means,and technology as the support to en-hance the design standards of Heilongjiang's tourism souvenirs.
Heilongjiangtourism souvenirsregional culturedesign language