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黑龙江旅游纪念品地域文化特色及设计语言提炼策略

Strategies for Distilling Regional Cultural Characteristics and Design Language in Heilongjiang Tourism Souvenirs

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在文旅产业的发展过程中,旅游纪念品有着刺激消费、宣传文化的作用.赋予旅游纪念品特色,推动文旅产业稳健发展,成为各地区需探究的问题.黑龙江自然资源、历史文化、社会经济以及特色设计资源的综合性提炼是旅游纪念品地域化、特色化设计的着力点,需以目标为统领、市场为导向、区域为支点、项目为载体、融合为动力、协同为手段以及技术为支撑,提升黑龙江旅游纪念品设计水平.
In the development process of the cultural tourism industry,tourism souvenirs play a role in stimulating consumption and promoting cultural awareness.Endowing tourism souvenirs with characteristics and promoting the steady development of the cultural tourism in-dustry have become issues that need to be explored in various regions.The integrated distil-lation of natural resources,historical culture,socio-economic,and distinctive design resources in Heilongjiang is the focal point of regionalized and distinctive design of tourism souvenirs.It is necessary to lead with objectives,market-oriented,region as the fulcrum,project as the carrier,integration as the driving force,collaboration as the means,and technology as the support to en-hance the design standards of Heilongjiang's tourism souvenirs.

Heilongjiangtourism souvenirsregional culturedesign language

李茉函

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哈尔滨学院,黑龙江 哈尔滨 150086

黑龙江 旅游纪念品 地域文化 设计语言

黑龙江省哲学社会科学研究规划项目(2022)

22YSB212

2024

哈尔滨学院学报
哈尔滨学院

哈尔滨学院学报

影响因子:0.269
ISSN:1004-5856
年,卷(期):2024.45(3)
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