摘要
在文旅产业的发展过程中,旅游纪念品有着刺激消费、宣传文化的作用.赋予旅游纪念品特色,推动文旅产业稳健发展,成为各地区需探究的问题.黑龙江自然资源、历史文化、社会经济以及特色设计资源的综合性提炼是旅游纪念品地域化、特色化设计的着力点,需以目标为统领、市场为导向、区域为支点、项目为载体、融合为动力、协同为手段以及技术为支撑,提升黑龙江旅游纪念品设计水平.
Abstract
In the development process of the cultural tourism industry,tourism souvenirs play a role in stimulating consumption and promoting cultural awareness.Endowing tourism souvenirs with characteristics and promoting the steady development of the cultural tourism in-dustry have become issues that need to be explored in various regions.The integrated distil-lation of natural resources,historical culture,socio-economic,and distinctive design resources in Heilongjiang is the focal point of regionalized and distinctive design of tourism souvenirs.It is necessary to lead with objectives,market-oriented,region as the fulcrum,project as the carrier,integration as the driving force,collaboration as the means,and technology as the support to en-hance the design standards of Heilongjiang's tourism souvenirs.
基金项目
黑龙江省哲学社会科学研究规划项目(2022)(22YSB212)
NETL
NSTL
万方数据