Translation Study on Visual Metaphors in Advertisements From the Perspective of Relevance Theory
Visual metaphors in advertisements in the digital era have become the main body of advertisements.The translation of visual metaphors cannot be limited to intralingual and interlingual translation based on language symbols.In combination with the relevance translation theory,this paper focuses on visual metaphors in advertisements,namely the conversion between language and non-verbal symbols and between non-verbal symbols,and explores the generation mechanism and representation types of visual metaphors.Then,from the perspective of retaining and interpreting metaphorical images,this paper analyzes the translation strategies of visual metaphors in advertisements to improve cross-cultural communication ability.
万方数据
维普
