The article explores how the sports industry can utilize new quality productivity,especially digital technology,for marketing innovation and transformation in the information age of accelerated globalization,in order to meet the urgent market demand for diversification and personalization.New quality productivity has characteristics such as innovation driven and information technology integration.Modern sports marketing is shifting from traditional media centralization to digital and personalized interactive strategies.We should closely monitor strategic research on technological innovation,market segmentation,and deepening public relations to promote theoretical and practical innovation and sustainable development of the sports industry.
关键词
新质生产力/体育市场/营销/转型
Key words
new quality productivity/sports market/marketing/transformation
维普
万方数据