摘要
概念隐喻是媒体建构和传播国家形象中常用的话语策略.文章以2022年中国主流英文媒体China Daily有关能源转型的275篇报道为语料,分析了语料中所使用的概念隐喻以及其自塑的国家形象.研究发现,概念隐喻类型多样,主要使用了旅程隐喻、方位隐喻、建筑隐喻、战争隐喻和颜色隐喻,自塑了中国在推动能源转型过程中积极进取、勇于担当、负责任的正面国家形象.本研究对于我国新闻媒体对外自塑国家形象、消解他塑国家形象带来的消极影响具有一定的借鉴意义.
Abstract
Conceptual metaphor is a commonly used discourse strategy in the construction and dissemination of national image by the media.The article takes 275 reports on energy transition from China Daily,a mainstream English media outlet in China in 2022,as the corpus to analyze the conceptual metaphors employed in the corpus and the national image they self-sculpt.Research has found that there are various types of conceptual metaphors,mainly including journey metaphors,location metaphors,architectural metaphors,war metaphors,and color metaphors.These have shaped China's positive national image of being proactive,courageous,and responsible in promoting energy transformation.This study has certain reference significance for China's news media to self-shape the national image and mitigate the negative impact of other-shaped national image.
维普
万方数据