Research on the Application Strategies of Mobile Short Videos in the Dissemination of Ice and Snow Culture——A Case Study of Harbin
This article focuses on the dissemination of ice and snow culture in Harbin,analyzing the current practical application of mobile short videos in promoting Harbin's ice and snow culture.Through a comparative analysis of the advantages and limitations of mobile short videos in communicating ice and snow culture,targeted strategies are proposed,including refined content creation,enhanced technological innovation,deepened platform cooperation,cultivation of high-quality talent,and the acquisition of legal and policy support.The aim is to further establish the brand image of ice and snow in Heilongjiang Province through the efficient dissemination of mobile short videos,promoting the transformation,upgrading,and sustainable development of the ice and snow industry.
mobile short videosice and snow culture disseminationHarbinapplication strategies
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