Exploration on Generation Mechanism of Digital Fetishism Based on Digital Platforms
With the development of digital technology,platforms have gradually become a new field of capital accumulation,and this new form of production organization brings capitalism into the era of platform capitalism.As the real field of digital worship,digital platforms gradually promote the for-mation of digital fetishism with the help of massive data aggregation and extraction,data commercial-ization and other functions,among which algorithmic technology and machine self-learning are the key to data commercialization.The precise push and intelligent service of the digital platform formed based on algorithm and machine deep learning further strengthen the worship of digital by capitalists and users.On the surface,digital fetishism is the worship of digital technology and data commodities,but its essence is the worship of capital rights hidden behind the economic value of"things".The clar-ification of the generation mechanism of digital fetishism under the digital platform not only highlights the contemporary value of Marx's critical theory of fetishism,but also has certain theoretical and practical significance for the understanding of the contemporary capitalist mode of production and the hidden logic of exploitation.
digital fetishismdata commoditiesdigital platformdigital technology
万方数据
维普
