基于市场划分的再制造闭环供应链模型
Remanufacturing closed-loop supply chain models based on market segmentation
杨爱峰 1陈骜 1胡小建1
作者信息
- 1. 合肥工业大学 管理学院，安徽 合肥 230009
- 折叠
摘要
文章根据顾客对新产品和再制造产品的估值差异化将市场进行划分，考虑顾客对新产品和再制造产品的接受度以及废旧产品的回收、再制造和再零售过程等因素，建立由不同市场参与者组成的供应链模型，以研究新产品和再制造产品的最优定价策略。通过数值仿真，分析了再制造产品的接受度以及再制造生产成本对各决策者利润的影响，同时比较了各种供应链模型的盈利情况。
Abstract
The market is divided according to customers’ differential evaluation towards new and re‐manufactured products ,and the mathematical models of supply chain with different market partici‐pants are established considering such elements as the discount ratio of new and remanufactured prod‐ucts ,and the recycling ,remanufacturing and resale of the waste products so as to study the optimal pricing strategies of new and remanufactured products .Through the numerical simulation ,the impact of discount ratio and remanufacturing cost on the profits of decision‐makers is analyzed and the profit‐ability in different supply chain models is compared .
关键词
再制造/闭环供应链/定价/Stackelberg/博弈/Nash博弈Key words
remanufacturing/closed-loop supply chain(CLSC)/pricing/Stackelberg game/Nash game引用本文复制引用
基金项目
国家自然科学基金青年科学基金资助项目(71301038)
出版年
2015
NETL
NSTL
维普
万方数据