首页|基于对标分析的城市超级IP打造路径选择——以"中国铜艺之都"为例

基于对标分析的城市超级IP打造路径选择——以"中国铜艺之都"为例

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科学运用超级IP思维有助于相关城市实现超常规、跨越式发展,更能帮助铜陵等资源枯竭型城市实现转型发展.在总结和借鉴标杆经验的基础上,结合铜陵市政策和相关实践的现状,通过战略定位、备选方案和IP内容三个层面的分析,提出立足铜工业的同时发展相关IP产业,并侧重于基于铜工艺打造产品类IP为主、内容类IP为辅的"中国铜艺之都"超级IP的具体路径建议.相关研究结论对借助打造城市超级IP实现超常规高质量发展、最终实现共同富裕具有理论依据意义和实践指导价值.
On the Super IP Building Paths of Copper Art City of China(CACC)Based on Bench-marking Analysis
The scientific application of super IP thinking could help relevant cities realize super-con-ventional and great-leap-forward development,and more importantly,it can help Tongling City and other resource-exhausted cities realize transformation development.Based on summary and reference of bench-marking experience,combined with the current policy and relevant practice of Tongling City,through analysis of strategic positioning,alternative solutions and IP content,the paper put for-ward specific suggestions for developing related IP industries based on copper industry,and focused on building a super IP of Copper Art City of China(CACC)based on copper technology with product IP as the main and content IP as the auxiliary.Relevant research conclusions have theoretical signifi-cance and practical guiding value for realizing super conventional high-quality development and ulti-mately common prosperity with help of building urban super IP.

urban super IPbench-marking analysisCopper Art City of China(CACC)culture-tour-ism integrationcommon prosperity

姚王信、吴凡

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安徽大学商学院,合肥 230601

城市超级IP 对标分析 中国铜艺之都 文旅融合 共同富裕

国家社科基金一般项目铜陵市软课题项目国家文化与旅游宏观决策课题

22FJLB018SRKT2022-12HGJCG05

2024

合肥学院学报(综合版)
合肥学院

合肥学院学报(综合版)

影响因子:0.426
ISSN:2096-2371
年,卷(期):2024.41(3)
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