An analysis of the Implication of Chinese Cultural Communi-cation in the Context of the Beijing Winter Olympics
The Beijing Winter Olympics,as a communication ceremony for the sharing of common val-ues,provides a driving force for the cross-cultural dissemination of Chinese culture,which is an im-portant resource to show the national image,promote national development and invigorate the national spirit.On the basis of the interpretation of the connotation of Chinese culture in the context of the Bei-jing Winter Olympics,this paper further analyzes the implication of Chinese cultural communication,which is to strengthen cultural identity with the beauty of culture,build cultural consensus with cultur-al symbols,and interpret common values with profound cultural heritage.In this regard,it is necessary to explore the connotation of the times of China's excellent traditional culture,pay attention to the pos-itive effect of the media,deeply explain the theory of a community with a shared future for mankind,and form an international discourse that matches China's comprehensive strength.
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