On the Collaborative Development of Crowd-sourcing Logis-tics Platform Based on Tripartite Evolutionary Game
In order to explore the strategy choice of each game party in the crowd-sourcing logistics platform and promote the collaborative development of all parties,this paper constructs a tripartite evo-lutionary game model involving external support organizations,platform enterprises and distribution personnel,and discusses the strategy choice of the three in the process of collaborative development,and analyzes the influencing factors of the strategy choice of the crowd-sourcing logistics platform through numerical simulation.The results show that external support organizations,platform enterpris-es and deliverers have different degrees of influence on each other's participation intention.On the other hand,platform enterprises are more affected by the participation willingness of external support institutions.Distribution personnel are more sensitive to changes in government regulatory policies in external support institutions,and distribution personnel are more sensitive to changes in income distri-bution and punishment intensity than platform enterprises.
NETL
NSTL
万方数据
