On College Students'Consumption Views from the Perspective of Consumerism:Alienation,Generation and Adjustment
Contemporary college students are the most dynamic young consumer group,and scientific consumption view is of great significance to guide their behavior.But under the influence of the materi-alistic,symbolic and false trend of western consumerism,alienation phenomena such as advanced,conspicuous and emotional consumption are derived.Considering the generated logic behind the alien-ation of college students'consumption concepts,such as the lack of cognition of themselves,the re-straint and drive of"circle"consumption concepts,and the promotion of mass media and credit plat-form,we can realize the realistic adjustment of college students'consumption concepts alienation from the view of consumerism through strengthening the education of their consumption concepts,im-proving their cognition,breaking through their"circle"consumption behavior,reconstructing their peer system,standardizing new media information,and strengthening the public opinion guidance.
consumerism trend of thoughtcollege studentconsumption conceptalienation feature
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