"本土风"插画的跨文化传播策略研究
On Cross-cultural Communication Strategies of"Chinese Style"Illustrations
董瑞子1
作者信息
摘要
信息全球化时代,各个国家通过跨文化传播获得跨文化认同已成为常态.在这一过程中传播媒介的选择尤为重要."本土风"插画因其自身具有的表现形式、叙事内容和文化内涵具有较高的跨文化传播价值,是中国文化获得跨文化认同的有力媒介.但在传播过程中也面临一些问题和挑战,因此,针对传播困境提出相应的策略有助于本土风插画在当代跨文化传播中发挥更大的作用,更好地让世界认识并认同中国优秀文化,从而提升中国的文化软实力乃至综合竞争力.
Abstract
In the era of information globalization,it has become the norm for various countries to gain cross-cultural identity through cross-cultural communication.The choice of communication media is particularly important in this process."Chinese style"illustrations have high cross-cultural communi-cation value due to their own expression form,narrative content and cultural connotation,which are powerful for Chinese culture to gain cross-cultural recognition.However,there are also some problems and challenges in their communication process.Therefore,proposing corresponding strategies will help"Chinese style"illustrations play a greater role in contemporary cross-cultural communication and better allow the world to understand and recognize China's excellent culture,which will enhance China's cultural soft power and even its comprehensive competitive national strength.
关键词
"本土风"插画/跨文化传播/传播策略/传播媒介Key words
"Chinese Style"illustration/cross-cultural communication/communication strategy/medi-um引用本文复制引用
基金项目
安徽省高等学校科学研究人文社会科学研究重点项目(2021)(SK2021A0585)
教育部人文社会科学研究项目(2022)(2022YJC751018)
出版年
2024
NETL
NSTL
万方数据