On MAO Dun's Editorial Thoughts and the Enlightenment
As an editor of the 20th century,Mao Dun's editorial thoughts and practical activities are still of important reference and research value today.Mao Dun's editorial thoughts mainly include five aspects:flexibly adjusting the purpose of publishing and clarifying the editorial intention;conducting market research and making detailed annual plans;exerting the main consciousness of editors to set columns flexibly;optimizing the binding design and innovating the form of content;exploring new writ-ers and consolidating the ranks of authors.Research of Mao Dun's relatively complete editing thoughts,and analysis of his innovation of Novel Monthly,his specific editorial practices of Literature,Literary and Artitic Position,Pen Talk and other publications,can provide experience and reference for contemporary periodical units and editors to,enhance the overall high quality development of jour-nals.
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