The Theoretical Logic and Practical Approach for Enhancing Cultural Communication in University Journals
This paper starts from the theoretical perspectives of communication studies and cultural commu-nication,and describes the communicators,content,channels,audience,and effects of university journals com-munication based on the"5W"model of communication studies.It analyzes the restrictive factors in the cultural dissemination of university journals and then proposes relevant pathways for enhancing the cultural communica-tion power of university journals.
university journalscommunication studies"5W"modelcultural communicationpath
万方数据
维普
