Research on the Transnational Publicity Mechanism of Martial Arts under the Belt and Road Initiative
Based on the documentary analysis and logical analysis,this paper analyzes the transnational communication mechanism of martial arts from the cultural perspective of the"Belt and Road Initiative",and finds that the transnational dissemination of martial arts culture lacks a complete content of communication sys-tem,and the cultural differences of countries along the BRI are ignored without differentiated communication models;there is also a lack of both the cross-border communication skills and"flexible"communication on martial arts.This paper also proposes that the top-level design should be strengthened to build a cross-border communication mechanism of martial arts,its core concept should be clarified,and the sectarian thinking should be broken and the value pursuit of martial arts should be reshaped to benefit people's health.It is also suggested in this paper that the communication platform and long-term strategic plan for martial arts activities should be established to promote cultural exchange.
"Belt and Road Initiative"martial artstransnational communicationpublicity mechanisms
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