首页|"后冬运会"背景下呼伦贝尔市冰雪体育旅游产业高质量发展的实践路径

"后冬运会"背景下呼伦贝尔市冰雪体育旅游产业高质量发展的实践路径

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全国第十四届冬季运动会于2024 年在内蒙古自治区成功举办.呼伦贝尔市作为"十四冬"开(闭)幕式举行地及赛事主要承办地,通过赛事向公众呈现了呼伦贝尔独有的冰雪资源,为世人留下了特有的文化印记,展现了绝无仅有的城市魅力."后冬运会"背景下,呼伦贝尔市冰雪体育旅游产业在"热度"和"流量"未减之时,亟需推动呼伦贝尔市冰雪体育旅游产业持续发展,为呼伦贝尔市新质生产力的发展做出应有贡献.本文分析了呼伦贝尔市独特地理环境和气候条件以及呼伦贝尔市在冰雪体育旅游的天然优势.通过调查我国当前冰雪体育旅游市场需求及消费趋势,指出呼伦贝尔市冰雪体育旅游产业在产业结构优化、服务质量提升等方面存在的问题.当前,需要从加强基础设施建设、提高专业人才培养、深化产业融合等三个方面推动呼伦贝尔市冰雪体育旅游产业高质量发展.
The Practice Path of High Quality Development of Winter Sports Tourism in Hulunbuir under the Background of the"Post-National Winter Games Period"
The 14th National Winter Games were successfully held in the Inner Mongolia Autonomous Re-gion in 2024.Hulunbuir,as the venue for holding the opening and closing ceremonies as well as major sports e-vents during the Games,showcased Hulunbuir's distinct ice and snow resources to the public through competi-tions,leaving a unique cultural imprint on the world and displaying an unparalleled urban charm.Under the background of the Winter Games,winter sports tourism in Hulunbuir is needed needs to promote sustainable de-velopment while the"heat"and"popularity"have not decreased to boost the development of new productive forces in Hulunbuir.To realize this aim,this article analyzes the unique geographical environment and climate conditions of Hulunbuir,as well as its natural advantages in the tourism of winter sports.By researching the cur-rent demand and consumption trends in the market of winter sports tourism in China,it is pointed out that there are problems in optimizing the industrial structure and improving service quality in this perspective in Hulunbuir.Currently,it is necessary to promote the high-quality development of winter sports tourism in Hulunbuir from three aspects:the development in infrastructure has to be strengthened,the professional talent training has to be improved,and the industrial integration has to be deepened.

"Post-National Winter Games"Hulunbuirice and snow sports tourismindustryhigh quality development

佘丽源

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呼伦贝尔学院 内蒙古 海拉尔 021008

"后冬运会" 呼伦贝尔 冰雪体育旅游 产业 高质量发展

2023年自治区教育科学"十四五"规划项目2022年呼伦贝尔学院重点色学科建设项目2022年呼伦贝尔学院学生工作专项课题2021年内蒙古自治区高等学校科学技术研究人文社会科学一般项目

NGJGH20232232022SJY232022XGZX11NJSY21225

2024

呼伦贝尔学院学报
呼伦贝尔学院

呼伦贝尔学院学报

影响因子：0.211
ISSN：1009-4601
年,卷(期)：2024.32(3)
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