Research on the International Development Strategy of Chinese Animation Publishing Industry
As imaginative and creative cultural carriers,animation works are of great significance in promoting the spread of our national culture in the world.Based on PEST model,the author explores the advantages and disadvantages of China's animation publishing industry in terms of law,industry,market and technology from a macro perspective,which can deeply understand the overseas development status of China's animation publishing industry.Exploring the successful experience of the international expansion of Japanese animation publishing industry from the perspectives of brand positioning,marketing means and communication methods can provide useful reference for the overseas expansion of China's animation publishing industry.The research finds that China's animation publishing industry can further improve its international expansion strategy from four aspects:improving the protection of animation intellectual property rights,building animation industry ecological parks,exploring the international expression of Chinese culture,and building international animation industry alliances.
Chinese AnimationPEST AnalysisInternational Market Expansion
万方数据
维普
