A Study on the Strategy of Cultural and Tourism Brand-oriented Leading the Global Tourism:A Case Study of Aba Prefecture
The construction of cultural and tourism brands is one of the effective ways to achieve the full coverage of county-level and even city-level tourism.The research adopts literature research,logical analysis,and survey methods to attempt to clarify the differences and connections between tourism globalization and global tourism,as well as the logical relationship between cultural and tourism brand orientation and tourism globalization,that is,how cultural and tourism brand orientation leads tourism globalization;Analyzed the current situation of cultural and tourism brand construction in Aba Prefecture;Analyze the coupling path and dilemma of cultural and tourism brand oriented tourism in Aba Prefecture,finally put forward the solution countermeasure.
Cultural and Tourism BrandsBrand OrientationTourism GlobalizationCountermeasure Research
万方数据
维普
