Destination Image Promotion in the Perspective of Language Service
In the era of mass tourism,public signs act as an important communication media for a city's international reputation and destination image.With the increasing international exchanges and foreign visitors,public sign translation shares a vital part in the destination image promotion.Based on the analysis of relationship between public signs translation and destination image,the paper proposes translation principles,namely 3C principles,to promote destination image communication all over the world.
万方数据
维普
