Research on Cultural Atmosphere Perception,Emotion and Behavior Intention of Tourists in Turpan Cultural Heritage Site
In order to explore the relationship between cultural atmosphere perception,emotion and behavior of tourists in cultural heritage sites,this study takes Turpan cultural heritage scenic spot as the research area,selects tourists in the scenic spot as the research object,and divides cultural atmosphere perception into three dimensions,namely material,spiritual and institutional,based on ABC theory and SOR theory,combined with the maturity scale of previous studies.From the empirical point of view,the structural equation model is used to study the interaction mechanism between tourists'emotion and behavior as the result variables of cultural atmosphere perception.The results show that:Cultural atmosphere perception of cultural heritage sites has a significant positive impact on tourists'emotions;Cultural atmosphere perception of cultural heritage sites has a significant positive impact on tourist behavior;Tourist emotion has a significant positive impact on tourist behavior.Based on the above results,some suggestions are put forward to provide reference for the development path of Turpan cultural heritage site.
Cultural Heritage SitesCultural AtmosphereVisitor PerceptionTourist BehaviorTurpan
万方数据
维普
