Research on the Development and Application of Teaching Resources for the Course of Marketing Based on Xinjiang's Characteristic Industries
The teaching of marketing courses is in the transitional exploration stage from traditional teaching mode to hybrid new teaching mode.The exploration of marketing course teaching includes innovation in teaching design,update of teaching content,and reform of teaching methods.The teaching methods are continuously improved,and the teaching effectiveness is significantly enhanced.The study adopts case study methods and other methods.By reviewing previous research results and integrating Xinjiang's characteristic industries into marketing curriculum teaching,the development path,steps,and basic process of curriculum teaching resources application are explored.Improvements are made in teaching content,teaching methods,teaching management,and other aspects to deepen students'understanding of the layout of Xinjiang's characteristic industries,and to enhance students'suggestions and suggestions for the development of Xinjiang's characteristic industries The ability to contribute,optimize course teaching effectiveness,and achieve content innovation in marketing course teaching.
MarketingCharacteristic Industries of XinjiangTeaching Effectiveness