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基于新疆特色产业的市场营销学课程教学资源开发与应用研究

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市场营销学课程教学处于混合式教学模式探索阶段.市场营销课程教学的探索包括教学设计创新、教学内容更新以及教学方法,教学手段不断提升,教学效果显著增强.研究采用案例研究法等.围绕新疆特色产业融入市场营销课程教学,探讨课程教学资源开发路径、开发步骤和课程资源应用基本流程,从教学内容、教学方法、教学管理等方面进行改进,加深学生对新疆特色产业布局的认识,提升为新疆特色产业发展献计、献策、献力的能力,实现市场营销课程教学的内容创新.
Research on the Development and Application of Teaching Resources for the Course of Marketing Based on Xinjiang's Characteristic Industries
The teaching of marketing courses is in the transitional exploration stage from traditional teaching mode to hybrid new teaching mode.The exploration of marketing course teaching includes innovation in teaching design,update of teaching content,and reform of teaching methods.The teaching methods are continuously improved,and the teaching effectiveness is significantly enhanced.The study adopts case study methods and other methods.By reviewing previous research results and integrating Xinjiang's characteristic industries into marketing curriculum teaching,the development path,steps,and basic process of curriculum teaching resources application are explored.Improvements are made in teaching content,teaching methods,teaching management,and other aspects to deepen students'understanding of the layout of Xinjiang's characteristic industries,and to enhance students'suggestions and suggestions for the development of Xinjiang's characteristic industries The ability to contribute,optimize course teaching effectiveness,and achieve content innovation in marketing course teaching.

MarketingCharacteristic Industries of XinjiangTeaching Effectiveness

杨文光、张蓓

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新疆科技学院,新疆 库尔勒 841000

市场营销学 新疆特色产业 教学效果

新疆科技学院校级教学改革研究项目智力援疆创新拓展人才计划"小组团"援疆团队项目

JGYB-20-03"

2024

对外经贸
黑龙江省对外贸易经济合作研究所 黑龙江省国际经济贸易学会

对外经贸

CHSSCD
影响因子:0.394
ISSN:2095-3283
年,卷(期):2024.(3)
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