首页|应用型高校市场营销专业课程思政建设路径探索

应用型高校市场营销专业课程思政建设路径探索

扫码查看
应用型高校市场营销专业课程思政建设路径探索,主要从市场营销专业的社会需求、市场营销专业课程思政建设路径两方面入手,深入分析应用型高校市场营销专业思政建设的必要性,为应用型高校市场营销专业课程思政建设提供建议,进而促进大学生综合能力的培养,切实提高我国应用型高校大学生的培养质量.
Path Exploration of Ideological and Political Construction of Marketing Major Courses in Applied Colleges and Universities
The path exploration of ideological and political construction of marketing major courses in applied colleges and universities,mainly from two aspects:the social needs of marketing major courses and the path of ideological and political construction of marketing major courses,and deeply analyzes the necessity of ideological and political construction of marketing major in applied colleges and universities.It provides the suggestions for the ideological and political construction of marketing professional courses in applied colleges and universities,and thus plays a role in the cultivation of college students'comprehensive ability,effectively improves the training quality of college students in our country,promotes the efficient employment of college students.

MarketingCurriculum Ideological and PoliticalPath ExplorationComprehensive TalentsTraining Objective

王江骥

展开 >

晋中信息学院,山西 晋中 030600

市场营销 课程思政 路径探索 全面型人才 培养目标

2024

对外经贸
黑龙江省对外贸易经济合作研究所 黑龙江省国际经济贸易学会

对外经贸

CHSSCD
影响因子:0.394
ISSN:2095-3283
年,卷(期):2024.(5)