Countermeasures and Suggestions on Creative Design Driving High-quality Development of Ice and Snow Tourism in Heilongjiang Province
As a bridge connecting resources of ice and snow with the market,creative design provides a strong support for the rapid development of ice and snow tourism in Heilongjiang Province.From the design of ice and snow landscape,the development of tourism products,to the formulation of marketing promotion strategies,creative design runs through the entire industry chain of ice and snow tourism.Creative design can transform cultural resources into attractive tourism products,enhance the aesthetic value and user experience of cultural tourism products,promote the upgrading of ice and snow tourism products and services,promote the integration of ice and snow tourism with other industries,and form a new industrial ecology and economic growth point.Through discussing the development status of ice and snow tourism in Heilongjiang Province,the study analyzes the difficulties faced,summarizes the characteristic experience and practices,and then puts forward corresponding countermeasures and suggestions to provide reference for promoting high-quality development of ice and snow tourism.
Creative DesignSnow and Ice TourismHigh Quality DevelopmentHeilongjiang