首页|创意设计驱动黑龙江省冰雪旅游高质量发展的对策建议

创意设计驱动黑龙江省冰雪旅游高质量发展的对策建议

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作为连接冰雪资源与市场的桥梁,创意设计为黑龙江省冰雪旅游快速发展提供了强有力的支撑.从冰雪景观设计、旅游产品开发,到营销推广策略的制定,创意设计贯穿于整个冰雪旅游产业链.创意设计能够将文化资源转化为具有吸引力的旅游产品,提升文旅产品的美学价值和用户体验,推动冰雪旅游产品和服务的升级换代,促进冰雪旅游与其他产业融合,形成新的产业生态和经济增长点.通过探讨黑龙江冰雪旅游创意设计发展现状,总结特色经验做法,分析面临的困难问题,提出相应对策建议,为推动冰雪旅游高质量发展提供参考.
Countermeasures and Suggestions on Creative Design Driving High-quality Development of Ice and Snow Tourism in Heilongjiang Province
As a bridge connecting resources of ice and snow with the market,creative design provides a strong support for the rapid development of ice and snow tourism in Heilongjiang Province.From the design of ice and snow landscape,the development of tourism products,to the formulation of marketing promotion strategies,creative design runs through the entire industry chain of ice and snow tourism.Creative design can transform cultural resources into attractive tourism products,enhance the aesthetic value and user experience of cultural tourism products,promote the upgrading of ice and snow tourism products and services,promote the integration of ice and snow tourism with other industries,and form a new industrial ecology and economic growth point.Through discussing the development status of ice and snow tourism in Heilongjiang Province,the study analyzes the difficulties faced,summarizes the characteristic experience and practices,and then puts forward corresponding countermeasures and suggestions to provide reference for promoting high-quality development of ice and snow tourism.

Creative DesignSnow and Ice TourismHigh Quality DevelopmentHeilongjiang

徐晓菲、孙静

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哈尔滨商业大学 旅游烹饪学院,黑龙江 哈尔滨 150028

创意设计 冰雪旅游 高质量发展 黑龙江

哈尔滨商业大学"青年科研创新人才"培育计划黑龙江省哲学社会科学规划项目教育厅省属高校基本科研业务经费项目哈尔滨商业大学"研究阐释习近平总书记视察黑龙江重要讲话重要指示精神"专项

2023-KYYWF-099023JYA04422GL0752023-KYYWF-1079

2024

对外经贸
黑龙江省对外贸易经济合作研究所 黑龙江省国际经济贸易学会

对外经贸

CHSSCD
影响因子:0.394
ISSN:2095-3283
年,卷(期):2024.(6)
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