Experience and Inspiration on Brand Building of Internet Celebrity Cities—Taking"Erbin"as an Example of Its Explosive Rise to Fame
In recent years,there have been countless internet celebrity cities that have gained popularity due to their unique cuisine,beautiful scenery,lifestyle and cultural traditions,attracting widespread attention.Successful urban brand building is an important means to enhance the city's visibility and reputation,an inevitable path to enhance its competitiveness,a key lever to promote urban transformation and upgrading,and a solid guarantee for improving people's living standards.Taking"Erbin"as an example,this study deeply analyzes the process of Harbin's urban brand building,and finds that the key lies in leveraging ice and snow resources to highlight the"affinity"cultural characteristics,building the"Erbin"urban brand with sincere service,strengthening"diversity"promotion and guidance through grass planting videos,and improving the tourist gaming experience through top-level design.On this basis,suggestions and inspirations are proposed to refine the spiritual and cultural core based on oneself,clarify the positioning and shaping of characteristic city brands,gather joint efforts to enrich brand promotion methods,coordinate planning and optimize the brand development environment,in order to provide reference for the shaping of other popular city brands.
Internet Celebrity CityBrand BuildingExperience and Inspiration"Erbin"City Brand
NETL
NSTL
万方数据
