首页|基于游客感知的文化旅游发展策略研究——以水泊梁山风景区为例

基于游客感知的文化旅游发展策略研究——以水泊梁山风景区为例

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近年来,经济发展催生了游客更高的旅游体验要求,文旅融合业态逐渐开启旅游新时代.基于主题文化旅游内涵,以游客感知理论为基础与导向,通过问卷调查法、田野调查法系统调查水泊梁山风景区旅游发展现状、依托Kano模型中四类属性,针对性地提出水泊梁山风景区文化旅游的发展策略,协助构建"主题文化+旅游"模式,为水泊梁山风景区水浒文化旅游良性发展提供借鉴.
Research on the Development Strategy of Cultural Tourism Based on Tourist Perception—A Case Study of Marshes of Mount Liang Scenic Area
In recent years,economic development has spawned higher requirements for tourists'travel experience and the integration of culture and tourism has gradually opened a new era of tourism.Based on the connotation of thematic cultural tourism and guided by the theory of tourist perception,this paper systematically investigates the tourism development status of Shuipoliangshan Scenic Spot through questionnaire survey and field investigation.Relying on the four attributes in the Kano model,this paper proposes targeted development strategies for cultural tourism of Shuipoliangshan Scenic Spot and assists in the construction of the"thematic culture+tourism"model.It provides reference for the benign development of Shuipoliang Mountain scenic area Shuihu cultural tourism.

Integration of Culture and TourismTourist PerceptionKano ModelWater Margin Culture

袁旭宏、刘成昆、欧阳凌露

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湖南科技大学 商学院,湖南 湘潭 411201

文旅融合 游客感知 Kano模型 水浒文化

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22YBA029

2024

对外经贸
黑龙江省对外贸易经济合作研究所 黑龙江省国际经济贸易学会

对外经贸

CHSSCD
影响因子:0.394
ISSN:2095-3283
年,卷(期):2024.(6)
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