Research on the Development Strategy of Cultural Tourism Based on Tourist Perception—A Case Study of Marshes of Mount Liang Scenic Area
In recent years,economic development has spawned higher requirements for tourists'travel experience and the integration of culture and tourism has gradually opened a new era of tourism.Based on the connotation of thematic cultural tourism and guided by the theory of tourist perception,this paper systematically investigates the tourism development status of Shuipoliangshan Scenic Spot through questionnaire survey and field investigation.Relying on the four attributes in the Kano model,this paper proposes targeted development strategies for cultural tourism of Shuipoliangshan Scenic Spot and assists in the construction of the"thematic culture+tourism"model.It provides reference for the benign development of Shuipoliang Mountain scenic area Shuihu cultural tourism.
Integration of Culture and TourismTourist PerceptionKano ModelWater Margin Culture